Memories
Website design for Memories, a travel company creating photography adventures worldwide.
- Role
- UX & UI Design
- Brand designer
- Timeline
- 3 months
- Deliverables
- Website design
- Branding/Logo
A problem most brands would envy.
Memories curates photography adventures for a global community of creators. Their Instagram had built a loyal following that kept growing, but the website felt dated, wasn't built for mobile and had no way to show off the stunning imagery customers were capturing across the planet. They needed a home base, a place to extend the community, inspire new bookings and put customer photos at the centre of the brand's universe.
The challenge was threefold
Modernise the UI
The old site felt dated and wasn't built for mobile.A seamless experience
Extend the Instagram community and inspire new bookings.A system that scales
Hold an ever-expanding library of user photos.Four steps from competitors to community.
Analyze
Adventure travel and workshopsStudied competitors in adventure travel and photography workshops.
Interview
Past Memories customersMost travellers found their trips through other travellers' photography.
Spot the pattern
Trips are found, not advertisedCommunity photography brought people in, not traditional marketing.
Community first
Content at the centreMake shared photography the heart of the experience.
Discovery and storytelling
I established a clean, minimal aesthetic that would serve as a blank canvas for the photography letting customer images do the heavy lifting. The overall design system prioritized balanced whitespace and clear hierarchy, ensuring the design felt calm and premium even when filled with vibrant images.
Logo
Clean, spaced capitals, quiet so the photos lead. An open O at its centre, like a camera aperture: a frame onto the world.
Home page: Desktop
Smart search
Search by destination, guests or budget.
Mission log
Users capture images and notes in sharable photography diary.
Trip cards
Shows price, duration, reviews, guide and community photography gallery.
Member galleries
Collections from across the community, with likes, comments and shares.
Live background
User photos pulled from the site database, animated with JavaScript.
Interactive globe
Photography tours pinned across every continent.
Community
Connect with fellow travellers.
Monthly awards
Themed photography challenges.
Live background
User photos pulled from the site database, animated with JavaScript.
Smart search
Search by destination, guests or budget.
Interactive globe
Photography tours pinned across every continent.
Mission log
Users capture images and notes in sharable photography diary.
Community
Connect with fellow travellers.
Trip cards
Shows price, duration, reviews, guide and community photography gallery.
Monthly awards
Themed photography challenges.
Member galleries
Collections from across the community, with likes, comments and shares.
Responsive design
Trip carousel
The interactive globe simplifies to a swipeable carousel on mobile.
Trip cards
Each card balances price, duration, reviews, guide and photography.
Booking flow
Booking is effortless on any device.
Trip carousel
The interactive globe simplifies to a swipeable carousel on mobile.
Trip cards
Each card balances price, duration, reviews, guide and photography.
Booking flow
Booking is effortless on any device.
Explore destinations
A flexible template system allows each destination to tell its own story.
Hero images
Hero imagery sets the scene.
Key trip details
Duration, difficulty, inclusions: all surfaced at a glance through intuitive tags.
Itinerary
A day-by-day itinerary charts the adventure, paired with guide profiles.
Responsive
The design scales effortlessly whether Memories offers ten trips or a thousand.
Thumbnails
A thumbnail gallery shows the photographic opportunities waiting out there.
Overview
Book, ask questions or visit the guide's Instagram.
Hero images
Hero imagery sets the scene.
Thumbnails
A thumbnail gallery shows the photographic opportunities waiting out there.
Key trip details
Duration, difficulty, inclusions: all surfaced at a glance through intuitive tags.
Overview
Book, ask questions or visit the guide's Instagram.
Itinerary
A day-by-day itinerary charts the adventure, paired with guide profiles.
Responsive
The design scales effortlessly whether Memories offers ten trips or a thousand.
The gap between Memories social presence and their booking platform is closed. Customer photography now sits at the centre of the experience.
The result is a cleaner, more inspiring interface that matches the scale of the adventures themselves, and gives every photographer a reason to share their story.